Synopsis

Psychic Slice is a branding exercise that answers the question nobody is asking "What if I could read my fortune in pizza grease?". The project began as an exploration of the visual and verbal similarities between commercial fortune-telling and pizza branding. The fictional brand was created by Michelle Belgrod, RISD MFA.
My role in the project was to simulate a studio photoshoot while utilizing 3D tools to create an end result impossible to capture otherwise. Several screen-printed pizza boxes were created in the presentation of the project. I was able to recreate the pizza boxes using the same files used in the screen-printing process. Afterward, I created some simple assets to aid in the set dressing like the fabric, and candles.
3D scanned pizza model created by: sketchfab.com/rigsters